My Inspiration Studio
Emotional Safety Coach
Brief:
Refine Brand Identity
Create Go-To-Market Strategy, Content Strategy, Marketing Campaigns, Content
To help My Inspiration Studio expand their newsletter reach
The idea:
My Inspiration Studio helps workplaces build safer emotional environments for their employees.
I helped MIS through a partial rebrand by refining their brand identity into a brand playbook.
I formulated a GTM strategy for their new offerings, a content strategy for all of their new content, and wrapped all of that under the umbrella of a larger Marketing strategy that began with a BA campaign to build awareness around MIS's offerings and expertise.
I have also worked extensively with MIS to create proprietary audio and video assets for use in journaling and meditation practices.